VitaWow

Nutrition is a superpower. We tell it like a comic.

VitaWow turns vitamins into superheroes. Each adventure follows a team of food heroes, and a small bunny named Barnaby, on a mission to keep bodies strong, bright and healthy.

It started at home, when a physicist mother began turning everyday fruits and vegetables into heroes for her daughter. Today, mother and daughter create the stories together.

Science first

Led by a physicist. Every hero's power is rooted in real nutrition science.

Made by a family

Created by Dr. Alok Nandini Roy with her young co-author, Ava Patel.

Built like a comic

Big action, silly sound effects, and a villain who just needs a good snack.

Coming soon

VitaWow: Vitamin A

A small bunny, a very tired monster and a gloomy baron who wants the whole world to be grey. When Baron Blandly's Dimmer Beam threatens to drain the color from the Forest of Brightness, the VitaWow heroes must save the day.

What does Vitamin A do?

Commander Carrot

Gives Barnaby night vision so he can rescue his ball from the Dark Cave.

Wow factBeta-carotene is the orange in carrots. Your body turns it into Vitamin A, which helps your eyes see in dim light.

Get Vitamin A from food, and always ask a grown-up before taking vitamin pills.

Meet the heroes, and one very sneezy villain.

Hover or tap a card to hear them speak. Scroll sideways for more.

Every vitamin gets its own adventure.

Vitamin A is just the beginning. The whole alphabet of vitamins is lining up for the next missions. Tap a letter to see what is coming.

Titles, heroes and release plans are in development and may change. More vitamins and minerals will join the team.

Dr. Alok Nandini Roy

PhysicistMotherCreator of VitaWow

Protecting the health of the next generation.

Dr. Alok Nandini Roy is a physicist, mother, and the creator of the children's comic series, VitaWow. Over the last 30 years, her journey has evolved from analyzing the fundamental laws of the universe to decoding the power of nutrition—all driven by a single mission: protecting the health of the next generation.

Read her full story

Three decades ago, Dr. Roy moved to the United States to pursue her PhD in Physics. While her academic training focused on complex science, her daily life exposed her to a different kind of crisis. Over the years, she watched a heartbreaking trend unfold: countless people across every age group—from seniors to innocent children—falling seriously ill due to the rise of heavily processed, unhealthy foods.

Refusing to stand by, she decided to channel her scientific problem-solving skills into a creative solution, drawing deep inspiration from her own family. Her mother—a physicist, teacher, wonderful cook, and naturopath—had always championed healthy eating. Decades later, as a mother herself raising a 9-year-old daughter, Dr. Roy developed a unique, story-driven technique to encourage healthy choices at home. She transformed everyday fruits and vegetables into vibrant, powerful superheroes.

The method worked beautifully for her daughter, inspiring Dr. Roy to share this magic with millions of other families through VitaWow. By bringing vital vitamins and nutrients to life as comic book superheroes, she turns nutrition into an exciting adventure. As a scientist mom, Dr. Roy's ultimate goal is to empower children to make better food choices early in life, giving them a shield against the modern epidemic of processed foods.

Connect on LinkedIn

Ava Patel

Young co-authorAuthorArtistClassical dancerWestern vocalistGymnast

Meet Ava Patel, the brilliant nine-year-old co-author of the book series, VitaWow. Taking the comic book world by storm, Ava is a multi-talented young creator who seamlessly balances her passion for storytelling with a remarkably diverse range of talents. Beyond her achievements as an award-winning young author, she is a budding artist, classical dancer, western vocalist, gymnast, and painter.

Getting highly influenced and inspired by her mother and driven by a deep love for science and a natural gift for creative writing, Ava blends epic superhero battles with real-world health facts. Her innovative approach transforms learning about nutrition and vitamins into an absolute blast for readers of all ages.

When she isn't scripting the next big adventure for her roster of nutrient heroes, Ava fills her time reading, drawing, and inspiring other children to pick up a pencil and write stories of their own. Through her work, Ava invites everyone to grab a cape and discover just how exciting staying healthy can be.

Ava Patel smiling in a pink gown, seated on a sofa

Silver AwardYoung Author Book Project 2023

More than a book. A whole universe of heroes.

VitaWow is being built as a complete brand, from the first comic to collectible heroes kids can hold in their hands.

Books

A new comic-book adventure for every vitamin, starting with Vitamin A.

Coming soon

On screen

A video trailer to bring the Vitamin A story to life, with sound effects and all.

Concept

Figurines

Collectible heroes to hold, line up and play with.

Planned

A full brand

Merchandise and learning goodies, all under the VitaWow name.